call for applications

Google Hustle Academy Bootcamp 2026 for young Africans.

Application Deadline: Ongoing

Applications are now open for the Google Hustle Academy 2026 – a free, high-impact training program designed to help SMEs scale using digital tools, strategy, and AI. Google have redesigned the programme to be shorter, more practical, and easier to attend without compromising impact.

Requirements

This new format is open to individuals and small businesses across Africa, whether you are:

  • An individual interested in Business and AI skills  
  • A Hustle Academy alumnus
  • A past applicant who did not qualify for the programme
  • A business owner looking to grow online
  • An entrepreneur exploring digital tools and new markets

Program Details

1) 60-minute Expert Webinars

  • Focused, practical sessions led by industry experts
  • Covering digital marketing, e-commerce, business strategy, financial management, and AI tools for growth.
  • Designed to fit into your busy schedule

2) 1-Day Bootcamps (3–5 Hours)

  • Three high-impact modules delivered in one day
  • Actionable frameworks, tools, and templates you can apply immediately
  • Live Q&A and interactive learning with facilitators and peers

Step 1: Join the Free Webinar (Open to All)

Start your journey with the official Hustle Academy Webinar

Step 2: Get Selected for the Bootcamp (Limited Slots)

After the webinar, selected participants will be invited to the Hustle Academy Bootcamp:

  • Focus areas:
    • Business strategy
    • Sales & growth
    • Digital marketing & AI
    • Financial planning
    • Leadership & scaling

Benefits

Participants will gain practical skills in:

  • Building and scaling an online presence
  • Digital marketing and ads optimisation
  • Business strategy and growth planning
  • Financial management
  • AI tools for your business or career growth

Content Overview

Business Foundations for Growth

Module 1: Master Your Market & Sales Funnel
Session 2: Upgrade Your Leadership in a Digital-First World
Session 3: Making Sense of AI

Sell and Scale with AI

Module 1: Launch Your Online Store with Confidence
Module 2: Practical AI for your business
Module 3: AI: From Busy to Productive

Digital Visibility & Content Creation

Module 1: Design a Marketing Strategy with AI
Module 2: Create Engaging Short-Form Content
Module 3: Practical AI for Marketing

Growth Strategy & Financial Planning

Module 1: Set Revenue Targets That Drive Growth
Module 2: Financial Planning for Businesses
Module 3: Craft a Winning Business Pitch

AI Skills for Individuals

Module 1: Making Sense of AI
Module 2: Think Like a Consultant: Smarter Business Decisions
Module 3: Practical AI for the Workplace

For More Information:

Visit the Official Webpage of the Google Hustle Academy Bootcamp

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